A spoof British Army recruitment poster has mocked a new recruitment campaign which aims to attract ‘snowflakes’, which in itself is a mocking term, and various other so-called ‘millennials’ to the army.
The new posters, based on the famous World War One recruitment poster featuring Lord Kitchener, ask various types of ‘millennials’, including those who excel at computer games, to consider joining the army. Previously, the army has featured various ethnic minorities in a recruitment campaign designed to boost the number of non-whites serving. It also attempted to appeal to young homosexuals as well. All these campaigns have been accused of bowing to political correctness in an effort to attract the number of recruits required by the army.
In response, a number of spoof recruitment posters have been produced mocking the new recruitment campaign, including one attempting to attract “returning jihadis”, whose real “combat experience” instead of proficiency in make believe computer games, would be useful for an army still engaged in various trouble spots around the world, including parts of the Middle East.
Outsourcing contractor Capita is behind the new recruitment campaign and was awarded the £495m contract for army recruitment in 2012. However, it has failed to recruit the number of soldiers the army requires since the contract began. Currently, the army has 77,000 fully trained troops against a target of 82,500, well over five thousand short of the number of squaddies needed.
Instead of condemning the puerile recruitment campaign and making an appeal to the patriotism of the young, the ridiculous Tory defence secretary Gavin Williamson, described the campaign as “a powerful call to action that appeals to those seeking to make a difference as part of an innovative and inclusive team”.
Even the liberal media are not particularly impressed with the new recruitment campaign posters